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Campaign Overview

About The Campaign   |   Campaign Components   |   About Us
ABOUT THE CAMPAIGN
The Louisiana Department of Health and Hospitals – Office of Public Health – Bureau of Family Health is working to reduce infant deaths in Louisiana. The SIDS Risk Reduction and Safe Sleep campaign teaches parents and others the safest ways for babies to sleep.

This campaign was developed after talking to local mothers about SIDS and Safe Sleep. The campaign is for pregnant women, parents and those who take care of infants who are under one-year old. We are providing information and resources that will help families create safe sleep environments in every home. MEE Productions Inc., a social marketing firm, developed the materials for this campaign.

You can download all the campaign print materials and listen to the radio commercials from the Website.

CAMPAIGN COMPONENTS
Radio Commercials
Radio commercials have run in the following cities: New Orleans; Baton Rouge; Alexandria; Shreveport/Bossier City; Lafayette; Lake Charles and Monroe.

Electronic Resource Directory
The Electronic Resource Directory, found on this Website connects parents, caregivers and service providers to a variety of local resources.

Print Materials
Postcards and resource flyers for the campaign are being sent to community-based organizations statewide. These materials create dialogue and build open and honest communication between parents and those who help them care for their children.

Campaign Partnerships
We are developing partnerships with maternal and childcare workers and community-based organizations across the state. They will display materials at their locations; make materials available to those who they work with; and talk with parents about the campaign.

ABOUT US
Louisiana Department of Health and Hospitals (http://new.dhh.louisiana.gov)
The Department of Health and Hospitals (DHH) protects and promotes health and ensures access to medical, preventive, and rehabilitative services for all citizens of the State of Louisiana. One of the departments under DHH is the Office of Public Health (OPH). OPH protects and enhances the health of Louisiana citizens by helping to create conditions under which they can enjoy the best health. OPH's Bureau of Family Health (BFH) program ensures that pregnant women, women of childbearing age, infants, children and youth in Louisiana have access to high-quality primary and preventive health care services. It also aims to reduce mortality and morbidity among mothers and children.

Partners for Healthy Babies (http://www.PartnersForHealthyBabies.org)
The Bureau of Family Health program, in partnership with the Women, Infants and Children (WIC) program of the Nutrition Section (DHH/OPH), administers the Partners for Healthy Babies (PHB) project. The program promotes healthy prenatal and preconception behaviors of mothers using health communication and social marketing strategies. Statewide, women and their families are linked to information and resources in their communities via the PHB helpline and Website.

MEE Productions Inc. (http://www.meeproductions.com)
MEE Productions Inc. is a grassroots communications and marketing firm that develops socially-responsible, research-based communication strategies for both the public sector and public health arena. MEE has engaged in a wide array of public health communications projects related to hard-to reach audiences. The company's audience research, award-winning media productions and innovative campaigns meet the changing health needs of underserved, low-income and urban populations.