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An array of media materials, including postcards and resource flyers are being disseminated to community-based organizations statewide. These materials are designed to stimulate dialogue and build open and honest communication between parents and their influencers about the safety of their children.

To order FREE campaign materials,
click here to download the order form and fax to MEE at 267-292-4856 or scan and email to wjuzang@meeproductions.com.
Postcard
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  Sleep Safe
  (4" x 6")
Flyer
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  Love Your Baby
  (11" x 8.5")
RADIO ADS
The campaign radio commercials have run in the following cities: New Orleans; Baton Rouge; Alexandria; Shreveport/Bossier City; Lafayette; Lake Charles and Monroe.
Auntie J’s Words of Wisdom
(60 seconds)
Auntie J is the matriarch of the family. She is visiting her niece who is a new mother.

Play Audio
What Khadijah Learned from Auntie J
(60 seconds)
Khadijah is talking to Lori, and passes on the information and an important story from Auntie J about safe sleep practices.

Play Audio
Announcer Version: Auntie J
(30 seconds)
An older female authority figure speaks about the importance of safe sleep practices.

Play Audio
Nurse's Visit
(60 seconds)
Nia is a new mother getting her first visit by a pediatric nurse after giving birth. The nurse addresses safe sleep practices.

Play Audio
RADIO INTERVIEWS
Interview with Dr. Holcombe #1
(2 minutes)
Dr. David Holcombe, a Regional Medical Director, for the Louisiana Office of Public Health answers questions about SIDS on KKST 98.7 FM in Alexandria.

Play Audio
Interview with Dr. Holcombe #2
(4 minutes)
Dr. David Holcombe, a Regional Medical Director (Region 6), for the Louisiana Office of Public Health answers questions about SIDS on KBCE 98.7 FM in Alexandria.

Play Audio
Interview with Dr. Reynaud #1
(1 minute)
Dr. Marilyn Reynaud, a Regional Medical Director (Region 2), for the Louisiana Office of Public Health answers questions about SIDS on WEMX 94.1 FM in Baton Rouge.

Play Audio
Interview with Dr. Reynaud #2
(1 minute)
Dr. Marilyn Reynaud, a Regional Medical Director (Region 2), for the Louisiana Office of Public Health answers questions about SIDS on WEMX 94.1 FM in Baton Rouge.

Play Audio
Interview with Dr. Davis
(4 minutes)
Dr. Takeisha Davis, a Regional Medical Director (Region 1), for the Louisiana Office of Public Health answers questions about SIDS on WQUE 93.3 FM in New Orleans.

Play Audio
Interview with Dr. Foch & Nancy Roach
(8 minutes)
Dr. Bertrand Foch, a Regional Medical Director (Region 5), and Nancy Roach, a MCH Coordinator (Region 5) for the Louisiana Office of Public Health answers questions about SIDS on 107Jamz FM in Lake Charles.

Play Audio
Interview with Dr. Tina Stefanski
(4 minutes)
Dr. Tina Stefanski, a Regional Medical Director (Region 4) for the Louisiana Office of Public Health answers questions about SIDS on KNEK 104.7 FM in Lafayette.

Play Audio
Safe Sleep Videos
Safe Sleep Practices (2012)
East Virginia Medical School

Supports AAP Recommendations 1, 2, 3, 4, 17

Click Here to View Video

A Virginia pediatric and forensic pathologist discusses infant fatalities that have occurred in the Hampton Roads, Virginia, area due to unsafe sleep practices. The video shows how to provide a safe sleep environment by having infants sleep only on their backs, in cribs with firm mattresses and no soft objects such as blankets, toys, or bumper pads. It also discusses the importance of never sleeping with the infant in an adult bed, couch, or other soft surface.
Safe Sleep for Your Baby (2012)
National Institute for Child Health and Human Development

Supports AAP recommendations 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 17 

Click Here to View Video

This 10-minute video is part of the Safe to Sleep campaign (formerly the Back to Sleep campaign), an effort to educate parents & caregivers about ways to reduce the risk of sudden infant death.
Sleep Safe: Alone, Back, Crib. No Exceptions (2010)
Baltimore Babies Safe Sleep

Supports AAP Recommendations 1, 2, 3, 4, 9, 17

Click Here to View Video

Powerful video in which 3 mothers tell how their infants died in unsafe sleeping environments. Topics include back sleeping, sleeping alone in the crib, no soft bedding and toys. Shows unsafe practices then fades to safe practices (e.g., crib full of soft things, are taken out and ends with a safe crib). Portrays African American and white individuals. Accompanying discussion guide adds cultural practices, breastfeeding, tummy time, smoking, pacifiers.
Safe Sleep for Babies
American Academy of Pediatrics (AAP)

Click Here to View Video

Updated, 12-minute video on Safe Sleep from US Consumer Product Safety Commission (CPSC), Keeping Baby Safe, and AAP, moderated by Joan Lunden.
CAMPAIGN PRESENTATIONS
Excerpts from Research Study

Findings from the Louisiana SIDS and Partners Healthy Babies study that was conducted with mainly African American women in the New Orleans area.  The study measured awareness, knowledge and behaviors of regarding a “safe sleep environment.”

View Findings
MEE's Urban Trends Newsletter (Vol. 13 No. 1)
 

MEE’s quarterly newsletter featuring the articles "Kids Don't Come with Instructions: Parenting Challenges in Today's Environment" and "Getting Dads More Involved."

View Newsletter
MEE's Urban Trends Newsletter (Vol. 15 No. 1)

MEE’s quarterly newsletter featuring the articles "Black Lives in Hard Times: Stress and Trauma" and "A 'Pampering' Intervention: Short-term Stress Relief for Young Moms."

View Newsletter
CAMPAIGN BILLBOARD
Campaign Billboard

If you have access to funding and are interested in a partnership that will bring a campaign billboard to your region, please contact Karis Schoellmann via e-mail at Karis.Schoellmann@la.gov.


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